What is Board Sharing and Why Is It Important for Driving More Engagement?
Introduction
Look, I know you're not new to Pinterest, but sometimes when you delve deeply into something, you lose track of the finer details of strategic board sharing on the platform.
Next thing you know, you're too embarrassed to ask for advice.
Don't worry, that's what this article and I are for.
I will explain what Pinterest board sharing is on social media and why you need to know all about it to succeed in driving more traffic to your website.
What is Board Sharing?
At its most basic, board sharing on Pinterest is a new sharing feature that allows you to share your curated boards with others, both within and outside of the platform. With billions of users coming onto Pinterest and creating inspiration boards, there’s no way to keep it to ourselves anymore! That’s why Pinterest made it feasible for users to share their inspirations with others. The new board sharing feature allows pinners to effortlessly share dynamic videos of their favorite Pinterest boards on other social media platforms. .
Let's add a little more depth to that— with this in mind, Pinterest boards are looked at as a private space where you can truly be yourself - a place to envision your world and express your distinct personalities and aesthetics. Particularly for Gen Z pinners, Pinterest transcends mere platform status; it becomes a realm of self-discovery and authentic expression, where they shape their identities independently, and freedom from external influences.
And finally, for those subject matter experts from a marketing standpoint, it can drive traffic to your website, enhance your online visibility, and attract your target audience. This is very useful for bloggers, online businesses, or other brands aiming to amplify their reach and engage with a broader audience.
If you're only at the first level of understanding, rest assured, you will master both the pinning and analytical aspects of board sharing in no time.
Why Should You Care About Board Sharing and Driving Engagement?
I'm all about making life easier, and I can't make you care about the strategic marketing side, but let me give you some good news, with the board sharing tactic, it can really drive more engagement for your business to make it a part of your Pinterest marketing strategy.
Driving Engagement is important because:
Conversion potential: By driving engagement, you increase the chances of converting users into customers/ideal audiences.
Traffic Generation: Pinterest drives significant traffic to websites. So, when users engage with your pins, they often click through to your website, blog article, or online shop. This can give a big boost to your overall web traffic and potentially lead to more sales or leads.
Understanding Audience Preference: By analyzing engagement metrics (such as saves, outbound clicks), you gain insights into what resonates with your audience. Adjust your content strategy based on these preferences to maximize engagement.
Important: Don't think that just because you started adding pins to your board, you can leave it hanging. Remember, consistency, quality content, and understanding your audience are important key components to driving more engagement on Pinterest!
The truth is, with all the great benefits that Pinterest can be with using board sharing to gain traction, it takes consistency and effort.
Board sharing on Social Media
How board sharing affects your online business is just as important as understanding what exactly board sharing on social media is and why it's essential.
Let me give you a real-world example:
A renowned celebrity makeup artist, Mimi Cuttrell applies pins to her boards sharing her inspired looks and allowing the creative process flow. It’s the secret behind the iconic Met Gala looks worn by her celebrity clients. They didn't think it was possible to board sharing of her pins to help them reach the ultimate goal of sharing content, including links for others to explore their entire board on the platform.
Check Out: My favorite food blogger, “The Cozy Cook” is a brilliant example of creating delicious food recipes while skillfully curating diverse Pin boards and actively pin-board sharing her content in action. Have a look over here for how she does it https://www.pinterest.com/TheCozyCook/
3 Tips for Board Sharing on Pinterest
Raise your hand if you are still feeling lost in this concept of board sharing. Be honest! 🙋♀️
That's no problem; here are some extra tips to get you on your way:
Tip #1: Brand your profile! Ensure your Pinterest profile reflects your brand identity.
Tip #2: Remember to optimize your pin board descriptions with relevant keywords
Tip #3: Finally, develop a Pinterest Strategy! Regularly post content that resonates with your audience and be intentional and consistent about what you share, just like on other social media platforms.
Key Takeaways
Let's wrap this up, shall we? The key takeaways to remember from this post are that sharing Pinterest boards is a valuable way to increase brand visibility, attract website traffic, and foster a positive online community.
At Rosy Aura Co., I make it my mission to help small online business owners to navigate their Pinterest marketing and show them what skills they need to know to succeed on the Pinterest platform.
If you would like to learn more, please drop me a line here at Rosy Aura Co. email: hello@rosyauraco.com. I love hearing from my readers!
