The Perfect Pinterest Content Strategy for Luxury E-Commerce

Introduction

Everyone gets stuck wondering things sometimes, like, how can I expand more on my content strategy or how can I diversify my content for my online business? . 

When you’re unsure what to do, it’s hard to move forward. 

The good news is, that you can easily bring order to the chaos by marketing your luxurious products using these top 3 content strategies on Pinterest!

In this post, I’ll define what Pinterest marketing is and how to showcase your brand and products whether your business is on Etsy, Amazon, or Shopify!  I hope that this will give you a roadmap so you can get started with Pinterest marketing to get buyers to your online store and make a bunch of sales.

What is the perfect Pinterest Content Strategy for Luxury E-Commerce Businesses?

Pinterest is not a regular type of social media platform, in fact, it’s not a social media platform at all! Many people get confused by that because it does show the engagements such as the followings, likes, and comments, but in reality, it is a visual search engine. Pinterest is a platform to search for ideas, make plans, find inspiration, or shop for what you are looking for.

In other words:

Adding Pinterest to your content marketing strategy is the perfect way to go! There is now a new feature that allows you to claim your Instagram account on Pinterest. Now there are 3 types of content strategies you can do for your Pinterest marketing which are: adding Instagram images to Pinterest, pins that use video reels, and pins that use product images. 

The added benefit is that you don’t need a big number of followers or have to interact with your target audience, which will save you plenty of time and energy.

Pins that use Instagram Images

In 2024, Pinterest announced that now you can link your Pinterest page with your Instagram account, therefore you can link these photos. Your Instagram content can now be shared with Pinterest so you don’t have to do double the work. Creating static pins when creating the pin designs in Canva, Adobe Photoshop, or any other design platform to upload on Pinterest. Another term for this is called a Static Pin, when you have one image for a pin.

This is a crucial component because you are competing with other luxurious e-commerce businesses on Pinterest and you want to make your pin design stand out and compelling, it will make the user select your pin. In addition, with enough photos, you can make a plethora of content for your Pinterest business page.

Many people who are new to the luxury e-commerce business start out on the right track but then get stuck because they don’t know which images are better to stay on Instagram and which ones are suitable to go on Pinterest. 

And then they wind up going back to square one with not getting enough engagement for their online shop or having trouble making sales.  

The key to trying this content strategy is to be selective of which of your Instagram images to use, and create a plethora of pin designs with them.

To get started here, store all of your Instagram images in a secret Pinterest Board!

Pins that use Reel Videos

After chatting about the importance of using Instagram images as your static pin, let’s talk about video content. Now we live in an era where we can publish videos from other social platforms like Instagram reels, YouTube shorts, and TikTok that we can transfer those reels to Pinterest and they’re known as video pins. 

If you’ve spent hours making static pins [doing something they think is “right” – e.g., decorating your home, creating content] but something still feels off – like you’re not getting enough traction, making sales, or enough views on your website, this is likely the piece that’s missing. 

Without this, it won’t be as effective in your Pinterest content strategy and still not get enough traffic that you need. 

What can you do?

A really useful tool is putting all those pin images into a video reel for your Pinterest marketing effort. With this method, it is going to triple your targeted audience coming to your online store.

This could also take time but have fun with it! It will exude your creativity, however, adding music or audio that you already have on Instagram and TikTok may be challenging because it will become mute when you convert the video reel to Pinterest since Pinterest does not have all the legal copyright. Other than that, putting all your product images with licensed music on all platforms will give the audience the message of the video pins.

Pins that use product images

Lastly, let’s dive into pins that use your product images. Taking exquisite photos of your products is vital for your content strategy. There is a more advanced strategy if you plan to spend from your budget, you can try using promoted pins, also known as rich pins. Rich pins are sponsored/promoted pins that give you more information and analytics about the pin itself, resulting in higher engagement for the user. There are four types of Rich pins: recipe, article, product, and app.

In this blog, we’ll be focusing on pins that use images for your luxurious e-commerce products. 

Here’s where you’ll create a killer Pinterest content strategy!

Of course, this will take time, as you will curate the product images together and put them in your pin designs. Consider using your creativity and design work and the photos you uploaded.

The formula to this part of your Pinterest Content strategy you can use to implement your Pin Design work is:

• Take pictures of your products

• Then, you’re going to upload the product images to Canva

• Then, in order to have the best way to store your design work, you’ll be creating multiple pin design templates and save them in Canva and Pinterest, and, just start scheduling your pin designs. 

Once you’re done,  you’ll be well on your way to creating the perfect content strategies for your luxury e-commerce business.

Putting it All Together for Your Perfect Pinterest Content Strategy for Luxury E-Commerce Business

There you have it! The 3 components for the perfect Pinterest content strategy for your luxury e-commerce business. 

It may sound like a lot, but like most things, practice makes perfect. Just focus on taking pictures for your business. This will help you showcase your products in different content styles and gain traction from your audience.

If you want to learn more about how Rosy Aura & Co. designs personalized Pinterest content strategies for their luxury e-commerce clients, email us and fill out our contact form here.